Nutritional Analysis

This chart shows the approximate % values in our food.  For reference we have shown the analysis including moisture and excluding it.


Raw Food and AAFCO guidelines

Aafco stands for the American Association of Feed Control Officers.  As the name suggests, it is a body set up by the Kibble industry to set minimum standards for grain based animal feeds.  Kibble is cooked to a very high temperature during manufacture which tends to destroy any nutritional value in the ingredients used.  These standards are intended to ensure that when the manufacturer adds in the various powders designed to replace the lost nutrients, that they put in a minimum amount.  These standards make no sense when applied to raw food.

There is considerable information available about the many problems with this approach.  As raw food makers we believe in only using whole meats, whole organs and bones to provide the nutrition, along with a small quantity of organic whole fruit and vegetables and spirulina, diatomaceous earth and kelp (all naturally occurring).  Meat, organ and bone make up around 90% of each of our dinners and provide nutrition in the most natural form possible for a dog or cat.  We feed our pets the way we eat, achieving nutritional balance over the course of a few meals rather than forcing each meal to be fully nutritionally balanced.

This article is an excellent introduction to the subject and helps to explain why we do not use additives to attempt to align ourselves to these standards.  We urge you to read it!